Adobe Journey Optimizer (AJO) Specialist

About the role

We are looking for an Adobe Journey Optimizer (AJO) Specialist to join our client’s team in Islamabad. The role focuses on designing, configuring and managing multi‑channel customer journeys using Adobe’s real‑time orchestration platform.

Key responsibilities

• Configure and manage multi‑channel journeys (email, SMS, push, in‑app).
• Design and implement real‑time triggers for orchestration.
• Integrate RT‑CDP audiences into AJO workflows.
• Set up offer decisioning, branching, and personalization rules.
• Conduct QA and testing of journeys before launch.
• Monitor live journeys and optimise performance based on analytics.

Required profile

• Deep knowledge of Adobe AJO and real‑time orchestration.
• Experience in journey design and cross‑channel campaign execution.
• Familiarity with RT‑CDP audience segmentation and activation.
• Strong troubleshooting and optimisation skills.

Required skills

• Adobe Journey Optimizer (AJO)
• Real‑time orchestration
• RT‑CDP audience segmentation
• Cross‑channel campaign execution

What we offer

• Opportunity to work with cutting‑edge marketing automation technology.
• Collaborative environment with experienced professionals.
• Continuous learning and development opportunities.