Marketing Lead - Content & Product

About the role

We are seeking a Marketing Lead to own our content and product marketing function. This hands‑on role will design and execute strategy, shape the brand voice across channels, and build the foundations for a future marketing team.

Key responsibilities

• Develop and implement the overall content and product marketing strategy.
• Own and maintain the marketing and content calendar.
• Create and manage content for LinkedIn, newsletters, blogs, podcasts and other platforms.
• Translate complex technical and product concepts into clear, engaging material for business and technical audiences.
• Plan, shoot, edit and publish short‑form and long‑form video content.
• Produce and distribute podcasts, and repurpose long‑form assets into social posts, graphics, carousels, etc.
• Collaborate with product and leadership teams to craft compelling product messaging.
• Monitor performance metrics, analyse data and optimise content against business goals.
• Establish scalable marketing processes and standards, and eventually build and lead a marketing team.

Required profile

• 5+ years of experience in content or product marketing, preferably in B2B SaaS or enterprise software.
• Proven track record managing a full content operation and maintaining a consistent calendar.
• Strong writing and editorial ability to simplify technical topics for senior audiences.
• Hands‑on experience in video production, editing and podcast creation.
• Ability to use analytics to drive content decisions and align marketing activities with pipeline generation.
• Self‑starter mindset with ownership and the capacity to build processes from scratch.

Required skills

• Video production and editing
• Podcast production
• Social media publishing across major platforms
• Analytics and performance data analysis
• Technical understanding of enterprise AI concepts (governance, data protection, RAG, LLM gateways, private vs public models)