Marketing Manager

About the role

Mustakbil.Com is looking for a Marketing Manager to lead integrated marketing initiatives for its information services business in Pakistan. The role will shape brand visibility, drive customer acquisition and improve engagement across both digital and offline channels.

Key responsibilities

• Develop and execute annual and quarterly marketing strategies aligned with growth objectives.
• Plan and manage campaigns across search, social media, email, content, partnerships and other relevant channels.
• Oversee campaign calendars, budgets, agencies and external partners while ensuring brand consistency.
• Monitor acquisition, conversion, engagement and retention metrics and deliver actionable performance reports.
• Conduct market, competitor and audience research to uncover positioning and growth opportunities.
• Guide content creation, promotional messaging and marketing communications for products and services.
• Collaborate with sales and product teams to improve lead quality, customer journeys and campaign outcomes.
• Coach team members and establish efficient processes for planning and execution.

Required profile

• Strong knowledge of digital marketing, content strategy, social media, email marketing, search and performance campaigns.
• Proven ability to design marketing plans, channel strategies, budgets, timelines and measurable KPIs.
• Experience using analytics and reporting tools to evaluate traffic, leads, conversions, engagement and ROI.
• Competence in market research, customer segmentation, competitor analysis, positioning and campaign testing.
• Excellent written and verbal communication for briefs, messaging and presentations.
• Strong project management, stakeholder coordination and team leadership skills.
• Commercial awareness with a data‑informed approach to acquisition and retention.

Required skills

• Digital marketing
• Content strategy
• Social media marketing
• Email marketing
• Search engine marketing
• Performance advertising
• Analytics and reporting tools
• Market research
• Customer segmentation
• Competitor analysis
• Brand positioning
• Campaign testing