Marketing Strategy Manager

About the role

Ryelogic is a full-service digital marketing agency working with international clients, particularly in the UK and USA. It is hiring a full-time, on-site Marketing Strategy Manager in Johar Town, Lahore, who will own the marketing strategy for its clients across SEO, paid ads, websites and funnels, while the delivery and creative teams build from the plans.

Key responsibilities

• Create a marketing plan for each client covering goals, channels, budgets, targets and a 90-day roadmap
• Own the SEO strategy: keywords, site structure, technical fixes, content and local SEO
• Manage paid campaigns on Google, Meta and TikTok, including structure, audiences, bidding, budgets and tests
• Design funnels and offers from first click to lead form and follow-up
• Write briefs for web design and development and give sign-off before launch
• Audit every account regularly, with tracking and dashboards showing real numbers
• Produce client reports explaining what changed, why and what's next, plus prospect audits to win new business

Required profile

• 5+ years in digital marketing, including 2+ years setting strategy for multiple clients
• Agency experience (required)
• Initiative, ownership of results, critical thinking and clear communication
• Daily use of AI tools, with awareness of their limitations
• Bonus: UK or US client experience, AI search visibility, email marketing, automations and GitHub

Required skills

• Deep hands-on paid media and SEO skills
• Working knowledge of WordPress, Shopify, landing page conversion, GA4, Google Tag Manager and Looker Studio
• Excellent written and spoken English

The first 90 days include auditing every account by day 30, giving every client a written strategy and roadmap by day 60, and having leadership review strategy by day 90. Applications are made by email to the recruiter with the subject line "Marketing Strategy Manager Position - Ryelogic", attaching a CV and one strategy with results; shortlisted candidates face a 30-minute call, a practical audit task and a final interview.