Email Marketing Specialist (Full Time)

About the role

A full-time Email Marketing Specialist is sought to plan, create and run email campaigns focused on events, promotions and audience engagement. The role suits someone with strong content creation skills, an eye for visuals, competitor analysis and research and development skills to improve campaign performance. The candidate should be familiar with educational content, student audiences and academic-related email campaigns.

Key responsibilities

• Plan, execute and manage email campaigns for events, promotions and audience engagement.
• Create email content including subject lines, body copy and calls to action.
• Design or coordinate graphics for campaigns and ensure brand consistency.
• Collaborate with designers and internal teams on campaign execution.
• Conduct competitor analysis and perform R&D to test new formats, content styles and engagement techniques.
• Segment lists and personalise content for different audience groups.
• Track open rates, CTR and conversions, optimise campaigns and develop strategies suited to student audiences.

Required profile

• Minimum 2 years of relevant professional experience in a similar role.
• Experience in event-based or promotional marketing.
• Familiarity with design tools such as Canva or Adobe (basic level).
• Ability to work independently and take ownership of tasks.

Required skills

• Knowledge of email marketing platforms and tools.
• Strong content writing and editing skills.
• Understanding of email design principles and graphic visuals.
• Competitor analysis and market research.
• Analytical and problem-solving skills.

What we offer

• Competitive salary and benefits package with performance-based incentives.
• Fuel allowance.
• Opportunities for career growth, mentorship and attending industry conferences or workshops.
• Work hours Monday to Friday, 10 AM to 7 PM.