Product Marketing Manager

About the role

Rise92, a platform dedicated to accelerating Pakistan's technology ecosystem, is looking for a Product Marketing Manager to own the go‑to‑market strategy, positioning, and messaging of its products. You will act as the voice of the product, translating technical features into compelling market narratives that drive adoption and growth.

Key responsibilities

• Develop and own GTM strategies for new features, launches, and community initiatives.
• Define product positioning, messaging, and differentiation based on audience insights and market research.
• Collaborate with product and growth teams to identify customer pain points, use cases, and market opportunities.
• Create marketing assets such as landing pages, email campaigns, case studies, pitch decks, and promotional content.
• Lead competitive and market analysis to ensure strategic positioning.
• Partner with content, PR, and design teams to craft thought‑leadership and product narratives.
• Drive user acquisition and engagement campaigns across digital, community, and partner channels.
• Support event marketing, partnerships, and PR tied to product milestones.
• Analyze adoption metrics and campaign performance to refine messaging.

Required profile

• Bachelor's degree in Marketing, Business, Communications or related field (MBA preferred).
• 4+ years of experience in product, growth, or platform marketing, preferably in SaaS or tech ecosystems.
• Strong understanding of startup ecosystems and digital GTM strategies.
• Proven track record of driving measurable growth through positioning and integrated campaigns.
• Excellent communication and storytelling abilities.

Required skills

• HubSpot
• Notion
• Google Analytics