Retail Performance Manager

About the role

VapeMall is looking for a Retail Performance Manager to drive sales growth, ensure operational excellence and enhance customer experience across its retail outlets. The role suits a hands-on leader with strong analytical skills who can coach and support store teams in reaching business objectives.

Key responsibilities

• Monitor and analyse daily, weekly and monthly store KPIs such as sales, footfall, conversion rate and basket size to spot trends and performance gaps.
• Develop and implement performance improvement plans for underperforming locations.
• Work closely with Store Managers to align goals, improve store execution and maintain high standards of customer service and compliance.
• Visit stores regularly to evaluate operations, visual merchandising, inventory control and staff engagement.
• Support new store openings and staff onboarding so they meet brand, standards and customer experience expectations.
• Coordinate with the merchandising and supply chain manager to ensure product availability, stock accuracy and optimal product mix.
• Lead retail staff training on product knowledge, customer engagement, upselling and VapeMall's service culture.
• Ensure strict adherence to regulatory requirements for vaping products and retail compliance.
• Prepare and present performance reports to senior management with recommendations for strategic improvements.

Required profile

• Bachelor's degree in Business, Retail Management or a related field.
• Minimum 4-6 years of retail management or multi-store performance leadership, preferably in lifestyle, electronics or specialty retail.
• Familiarity with vaping products, customer profiles and regulatory frameworks is a strong advantage.
• Willingness to travel frequently for store visits and team support.

Required skills

• Strong analytical and problem-solving skills.
• Proficiency in Excel, POS systems and retail analytics tools.
• Excellent leadership, coaching and interpersonal communication skills.