Business Development Executive - Industrial Machinery

About the role

A full-time Business Development Executive is needed in Lahore to sell industrial machinery, including food processing, packing and other production equipment sourced from China. Field travel is required. The candidate owns the client relationship end to end: generating leads, capturing technical requirements, coordinating with the China procurement team on the right machine and price, and closing the sale.

Key responsibilities

• Generate leads through cold calling, outreach, referrals and online ad enquiries, and respond quickly to inbound requests
• Pitch the machinery offering to manufacturers and processors in food, FMCG, packaging and allied industries
• Visit client sites, capture complete technical requirements and prepare a specification sheet (capacity, product type, packaging format, power, automation, layout)
• Coordinate with the China procurement team on supplier options, quotations and technical clarifications
• Prepare and present quotations and techno-commercial proposals covering machine options, delivery timelines and payment terms
• Negotiate price and terms, handle objections and close sales
• Follow up with procurement and logistics after the sale on order confirmation, shipment, delivery and installation updates
• Maintain the sales pipeline, submit weekly reports and build client relationships for repeat orders and spares

Required profile

• Bachelor's degree (minimum); engineering (mechanical, electrical, food or industrial) or business preferred
• 1-2 years of experience in business development or sales of industrial machinery
• Hands-on exposure to food processing, packing or other production equipment preferred
• Ability to discuss technical specifications with plant owners and engineers
• Strong communication and negotiation skills in English and Urdu
• Comfortable with cold calling, field visits and sales targets
• Preferred: existing network among food processors, FMCG and packaging manufacturers in Pakistan, experience with Chinese suppliers or import costing (FOB/CIF, freight, duties), and exposure to multihead weighers, VFFS packers, fryers, IQF freezers or processing lines

Required skills

• Good Excel and Word skills
• Regular use of AI tools such as Claude for spec sheets, proposals and client communication

To apply, candidates can contact the recruiter by phone or WhatsApp.