Search Engine Optimization Executive

About the role

ATARIA is a marketing agency that delivers data-driven digital marketing strategies for complex and competitive industries. It is hiring a full-time, on-site Search Engine Optimization Executive in Lahore. The role covers keyword research, on-page SEO, regular SEO audits, link-building management and performance tracking.

Key responsibilities

• Conduct keyword research and optimize website content and structure for on-page SEO.
• Perform regular SEO audits to identify improvement opportunities.
• Manage and refine link-building strategies.
• Collaborate with content and marketing teams to align SEO objectives.
• Track performance using analytics tools and prepare performance reports.
• Coordinate with social media marketing to support overall visibility.
• Stay up to date on search engine algorithm changes and industry best practices.

Required profile

• Bachelor's degree in Marketing, Business, IT or a related field, or equivalent practical experience.
• Previous experience in SEO within competitive or niche industries is an advantage.
• Strong analytical, problem-solving and reporting skills, with attention to detail.
• Effective communication and collaboration skills for working with cross-functional teams.

Required skills

• Keyword research and on-page SEO.
• Link building and SEO audits.
• Familiarity with social media marketing to support SEO and brand visibility.
• Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console and keyword research tools.
• Solid understanding of technical SEO basics (site speed, mobile friendliness, crawlability) is beneficial.