Senior Sales and Marketing Manager - Printing & Packaging

About the role

Silver Classic Printing and Packaging is hiring a Senior Sales and Marketing Manager in Lahore for its client. The role suits someone with at least 10 years of experience in the printing and packaging industry who can build and run sales and marketing strategies that grow the business and engage customers. It does not involve managing a team, but calls for close collaboration with internal departments and external partners.

Key responsibilities

• Develop and implement sales and marketing strategies tailored to the printing and packaging industry.
• Manage and optimise the sales pipeline using CRM tools such as Salesforce or HubSpot, with accurate opportunity tracking and forecasting.
• Conduct market research and competitive analysis to find new business opportunities.
• Generate and qualify leads to keep the sales funnel aligned with revenue goals.
• Create and monitor sales forecasts and budgets, and use performance analytics to adjust campaigns and activities.
• Apply the STP framework (Segmentation, Targeting, Positioning) to define customer segments and tailor marketing.
• Plan marketing demand initiatives and coordinate them with sales objectives.
• Design revenue planning models and quota systems, and analyse sales coverage and deal pipelines for risks and growth.
• Personalise customer communication based on segmentation and prepare reports on sales performance, market trends and campaign results for senior management.
• Ensure compliance with industry standards and company policies, and stay up to date on industry developments.

Required profile

• At least 10 years of experience, with a strong background in the printing and packaging industry.
• Strong analytical and strategic skills, with expertise in customer relationship management, lead generation, territory planning and performance analytics.
• Ability to work closely with departments and external partners; no team management required.

Required skills

• CRM tools such as Salesforce or HubSpot
• Forecasting, budgeting and quota planning
• STP framework