Social Media Manager & Content Strategist

About the role

Nurel.pk, a growing hair‑care brand, is looking for a creative and strategy‑driven professional to lead its social media presence. You will shape content strategy, manage daily social activities, and produce short‑form videos for Instagram, Reels and TikTok.

Key responsibilities

• Manage all social media platforms professionally.
• Plan and maintain monthly content calendars.
• Research current social trends and emerging content formats.
• Develop engaging content concepts and reel ideas.
• Contribute to copywriting and short‑form content planning.
• Monitor audience engagement and analyse performance metrics.
• Coordinate with the creative team to execute content.
• Support overall brand growth through strategic content initiatives.

Required profile

• Proven experience in social media management and content strategy.
• Strong understanding of Instagram, Reels and TikTok.
• Excellent content planning and communication abilities.
• Creative mindset with awareness of current trends.
• Experience with hair‑care, skincare, beauty or lifestyle brands is a plus.
• Portfolio or work samples required.

Required skills

• Instagram
• TikTok
• Reels
• Social media management

What we offer

• Full‑time, on‑site position in Lahore.
• Competitive salary range PKR 50,000 – 80,000 (flexible based on experience).