Social Media Manager

About the role

RAZAB is a fast‑growing home & kitchen brand that sells borosilicate glass food storage and meal‑prep containers to a rapidly expanding US customer base. The company has moved beyond basic posting and needs a proven channel builder who can grow an engaged audience from scratch and explain the results.

Key responsibilities

• YouTube – create and manage Shorts and video pipeline, improve retention, click‑through rates and apply YouTube SEO.
• Pinterest – develop growth and keyword/SEO strategy, craft Pins that drive traffic to Razab.
• TikTok – spot trends, craft hooks, boost retention, and grow organic followers and engagement.
• Meta (Facebook & Instagram) – keep pages active, on‑brand, and repurpose top YouTube/TikTok content.
• Reporting – deliver a weekly view of views, follower growth, engagement and, where visible, Amazon branded‑search and site‑traffic impact.

Required profile

• 3+ years of experience growing organic social channels with measurable results.
• At least one channel personally grown from zero to a real, engaged US audience with millions of quality views.
• Deep knowledge of how YouTube, Pinterest and TikTok distribute content.
• Track record of repeatable viral hits and ability to explain the mechanisms behind them.
• Data‑driven decision‑making using retention curves, CTR, watch time and save/click rates.