Social Media Marketing Manager

About the role

Argo, a digital marketing and lead generation startup, is looking for a full‑time Social Media Marketing Manager to join its Lahore office. You will lead the planning, execution, and optimisation of social media activities that boost brand visibility and drive audience engagement across our B2B and industrial client base.

Key responsibilities

• Develop and maintain content calendars for all social platforms.
• Create, launch and monitor social media campaigns aligned with overall marketing objectives.
• Analyse performance metrics, generate reports and adjust strategies for maximum impact.
• Stay up‑to‑date with the latest trends, tools and best practices in social media and digital marketing.
• Collaborate with internal teams to ensure consistent brand messaging.

Required profile

• Strong expertise in Social Media Marketing and Social Media Optimization (SMO).
• Proven ability to craft content strategies tailored to target audiences.
• Excellent communication skills for storytelling and cross‑functional collaboration.
• Experience with performance analysis, data visualisation and strategy refinement.
• Previous social media management experience, preferably in a B2B or industrial context.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content strategy development
• Analytics tools
• Scheduling platforms
• Understanding of Meta paid advertising