Trade Marketing Sr. Executive

About the role

PMI is looking for a Trade Marketing Sr. Executive in Karachi. You will support the C&V Manager in executing trade activation initiatives across retail and trade channels, including asset and merchandising deployment, while ensuring smooth delivery of commercial objectives.

Key responsibilities

• Plan and coordinate deployment of trade assets such as display units, POS materials and signage, and ensure timely installation and maintenance in line with brand guidelines.
• Track asset inventory, replenishment and availability, and coordinate with vendors and agencies on logistics, quality and execution.
• Execute merchandising plans to maximise product visibility and sales conversion, working with Sales teams and agencies on in-store execution.
• Monitor merchandising standards, track KPIs, budgets and resources, and manage city-wise deployment plans including headcount and TPOSM/PPOSM stock alignment.
• Monitor city-wise and CR/TA/MR-wise targets and progress, and ensure availability of stock, uniforms and devices for trade activities.
• Manage daily reporting and support monthly performance reporting, and liaise with agencies on deployment, reporting, uniform distribution and location identification.
• Coordinate with Sales, Zonal Sales and CCD teams on rollout and trade activities.

Required profile

• Bachelor's or preferably master's degree in Business Administration, Marketing or a related field.
• 3-5 years of experience in consumer engagement, brand activations or marketing; FMCG experience is a plus.
• Strong presentation and communication skills.
• Ability to work effectively across cross-functional teams.

Required skills

• Strong data analysis and reporting skills.
• Experience with CRM tools or digital engagement platforms is an advantage.