Performance Marketing Specialist – Meta Ads

About the role

The BranPac, a 360-degree digital marketing agency, is looking for an experienced Performance Marketing Specialist with strong expertise in Meta Ads and a proven track record of driving online sales for fast fashion and clothing brands. The ideal candidate plans, executes and scales profitable e-commerce campaigns across Facebook and Instagram.

Key responsibilities

• Plan, execute and optimize Meta Ads campaigns focused on online sales, revenue growth and profitability.
• Manage campaign budgets, bidding strategies, audience targeting, prospecting and retargeting.
• Develop and test ad creatives such as reels, videos, carousels, product ads and promotional campaigns.
• Optimize campaigns based on ROAS, CPA, CTR, CPC, CPM, conversion rate and average order value.
• Analyze product-level performance, customer behaviour and campaign data to find growth opportunities.
• Plan campaigns around new collections, seasonal launches, discounts and sale events.
• Monitor tracking and attribution using Meta Pixel, Conversions API and GA4.
• Collaborate with creative and e-commerce teams to improve ad performance and drive sales.
• Prepare performance reports and give actionable recommendations for campaign improvement.

Required profile

• Approximately 4 years of hands-on experience in performance marketing, primarily Meta Ads.
• Mandatory experience managing paid campaigns for fast fashion, clothing, apparel or fashion e-commerce brands.
• Proven understanding of conversion-focused advertising and e-commerce sales growth.
• Ability to manage multiple campaigns and deliver results in a fast-paced agency environment.

Required skills

• Strong command of Meta Ads Manager, campaign scaling, retargeting, audience segmentation and A/B testing.
• Excellent understanding of ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate and AOV.
• Familiarity with Meta Pixel, Conversions API, GA4 and Shopify or other e-commerce platforms.
• Strong analytical, problem-solving and reporting skills.