WordPress Marketing Specialist

About the role

We are seeking a Mid‑Level Content Marketing Specialist to own the content strategy for our growing WordPress plugin business. The role is fully remote and focuses on creating high‑quality, SEO‑driven blog articles that boost organic traffic and support product launches.

Key responsibilities

• Conduct keyword research and identify content gaps related to WordPress plugins, affiliate marketing, and target audiences.
• Plan, write, edit, and publish SEO‑focused blog posts, including briefs, titles, meta descriptions, and internal linking structures.
• Update existing articles to improve rankings, traffic, and conversions.
• Monitor performance using Google Analytics and Google Search Console.
• Design and execute outreach campaigns with bloggers, YouTubers, affiliate marketers, and WordPress companies to earn backlinks and collaborations.
• Support product launches, landing pages, email campaigns, and create supporting documentation, video scripts, and social content as needed.
• Leverage AI‑assisted tools to streamline research and content production while maintaining quality.

Required profile

• 2+ years of experience in content marketing, SEO, or digital marketing.
• Strong written and verbal English communication skills.
• Proven ability to research topics independently and verify information accurately.
• Self‑starter who can propose ideas, build a content plan, and take ownership of execution.

Required skills

• WordPress
• SEO
• Keyword research
• Ahrefs or Semrush
• Google Analytics
• Google Search Console