ASO Specialist

About the role

Enzipe is seeking an ASO Specialist to lead app store optimization for both Android and iOS platforms. The role is based onsite in Faisalabad and involves close collaboration with UI/UX, Flutter, and marketing teams to drive organic growth.

Key responsibilities

• Develop and execute ASO strategies, optimizing titles, subtitles, descriptions, keywords, metadata, screenshots and other store assets.
• Conduct keyword research and competitor analysis to improve visibility and organic downloads.
• Monitor rankings, keyword performance, conversion rates and user‑acquisition metrics.
• Perform A/B testing on store listings to increase conversion rates.
• Provide recommendations based on user behavior, analytics and market trends.

Required profile

• 1.5–2 years of hands‑on ASO experience.
• Proven experience with SaaS‑based mobile applications.
• Strong analytical mindset and data‑driven decision making.
• Effective communication and ability to work cross‑functionally.

Required skills

• Android ASO and Google Play Store optimization.
• iOS App Store optimization.
• Keyword research and competitor analysis.
• Use of ASO tools, analytics platforms and A/B testing.

What we offer

• Office‑provided lunch and twice‑daily tea.
• One paid leave per month.
• Collaborative, growth‑oriented environment.
• Potential to transition into a full‑time permanent role.