Brand Manager - Apparel

About the role

A client of Sperton Pakistan is looking for a creative, data-driven and trend-focused Brand Manager based in Clifton, Karachi. The role suits someone with 5+ years of apparel store or brand management experience. You will act as the custodian of the brand identity, keeping the brand voice, positioning and visual aesthetic consistent across all consumer touchpoints, from garment tagging and packaging to store visual merchandising and digital media.

Key responsibilities

• Maintain strict brand guidelines across retail stores, e-commerce platforms, packaging, collateral and advertising assets.
• Partner with design, merchandising and production teams to coordinate seasonal collection launches, product positioning and campaign moodboards.
• Direct window displays, in-store layout, visual merchandising guidelines and signage across nationwide retail outlets.
• Run competitor audits, price elasticity studies, consumer research and trend forecasting.
• Oversee photoshoots (moodboards, talent, locations, styling) and direct social media content on Instagram, TikTok and Pinterest.
• Work with retail operations and supply chain teams so inventory matches promotional calendars and campaigns.
• Initiate co-branding, pop-up events and fashion show activations.

Required profile

• Minimum 5+ years in brand management or trade marketing within the apparel/fashion industry.
• Bachelor's or Master's degree in Marketing, Fashion Management, Business or Fashion Merchandising.
• Strong understanding of fabric categories, apparel SKU management, visual merchandising and fashion consumer psychographics.

Required skills

• MS Office/Excel (proficiency)
• Adobe Creative Suite (a plus)
• Social analytics and CRM tools
• Campaign management, storytelling, presentation skills and cross-departmental coordination