Brand Manager – Marketing Leadership

About the role

Sowears, a fast‑growing modest fashion brand, is seeking a senior Brand Manager to lead its next phase of structured brand building across e‑commerce, retail and offline channels. The role combines strategic brand stewardship with hands‑on campaign execution and team leadership.

Key responsibilities

• Define and evolve the brand’s strategy, positioning, visual language and storytelling across all consumer touchpoints.
• Lead end‑to‑end campaign development, from big‑idea conception through creative production, media deployment and post‑campaign analysis.
• Own the marketing channel mix, budget allocation and performance measurement, ensuring data‑driven decisions and ROI optimisation.
• Build, mentor and manage a high‑performing marketing organisation covering creative, social, influencer, performance and growth functions.

Required profile

• Proven experience in strategic brand management and execution within fashion, e‑commerce or retail environments.
• Demonstrated ability to translate consumer insights into compelling brand narratives and to lead cross‑functional teams toward measurable business outcomes.