Business Development Officer – Institutional & HORECA Sales

About the role

Yousuf Rice is seeking a Business Development Officer to expand its B2B revenue streams across Karachi. The role focuses on institutional, HORECA, corporate, wholesale, dealer and distributor accounts, requiring regular field visits and coordination with internal teams.

Key responsibilities

• Prospect, qualify and onboard new accounts across institutional, HORECA, corporate, wholesale, dealer and distributor channels.
• Build and maintain relationships with owners, procurement managers and senior executives.
• Understand customer product, volume, pricing, payment and delivery requirements.
• Prepare and present product proposals, samples and commercial terms; conduct product presentations and sampling.
• Manage the full business development cycle: prospecting, sampling, negotiations, follow‑ups and closures.
• Secure long‑term supply agreements and grow recurring revenue.
• Perform field work and travel within Karachi, using personal transport when needed.

Required profile

• Proven experience in institutional sales, HORECA sales and B2B account development.
• Background in FMCG or food distribution channel development.
• Strong knowledge of Karachi’s institutional, HORECA, wholesale and FMCG markets.
• Ability to work independently in the field and coordinate with internal teams.

Required skills