Business Director – Investment

About the role

The Business Director – Investment will lead WPP Media’s investment and buying team, shaping budget allocation and media strategy across the portfolio. Reporting to the Senior Business Director, you will ensure that investment KPIs are met while driving innovative, industry‑first initiatives.

Key responsibilities

• Lead the investment/buying team and channel budgets based on annual deals.
• Oversee schedule evaluation for reach, ratings and CPRP delivery.
• Ensure investment and buying KPIs are achieved and report monthly to regional and senior leadership.
• Review actual airing versus plan, managing spend, reach, GRP and frequency.
• Set and monitor KPIs, supervise senior managers to meet deadlines.
• Maintain and grow relationships with broadcasters, vendors and partners.
• Negotiate and close deals, develop annual and next‑year investment strategies.
• Propose process improvements to increase speed and efficiency.
• Facilitate major consolidation and agency deals with EssenceMediacom.

Required profile

• Bachelor’s or master’s degree from a reputable institution.
• Significant senior‑level experience in media investment, buying or planning.
• Superior time‑management, prioritisation and communication skills.
• Strong analytical, numerical and negotiation abilities.
• In‑depth media knowledge and understanding of investment systems.

Required skills

• Media buying platforms

What we offer

• Work with a talented and passionate team.
• Close interaction with top media corporations.
• Opportunity to implement and execute industry‑first initiatives.