Chief Marketing Officer

About the role

The Chief Marketing Officer leads the development and execution of the company’s overall marketing strategy, working closely with the CEO and senior management to drive brand strength, market expansion, and sustainable growth.

Key responsibilities

• Develop and implement short‑term and long‑term marketing strategies aligned with business objectives.
• Lead brand positioning, corporate identity, communications, and reputation management.
• Plan and oversee integrated campaigns across digital and traditional channels.
• Manage digital marketing activities including social media, SEO, SEM, content, email, and online advertising.
• Design customer acquisition, engagement, retention, and loyalty programs.
• Conduct market research and competitor analysis to identify trends and risks.
• Oversee product launches, promotional events, partnerships, and public relations.
• Collaborate with Sales and Business Development to generate qualified leads.
• Manage the marketing budget, allocate resources, and track ROI.
• Establish and monitor KPIs such as lead generation, conversion rates, CAC, brand awareness, and marketing ROI.
• Recruit, mentor, and develop a high‑performing marketing team.
• Manage relationships with agencies, media partners, consultants, and external providers.

Required skills

• SEO
• SEM
• Social media marketing
• Content marketing
• Email marketing
• Online advertising