Consumer Insights Executive

About the role

Consumer Insights Executive (Analytics) supports the Insights & Foresights (I&F) team in delivering accurate, timely, and actionable insights through robust data analysis and reporting. The role focuses on data integration, analysis execution, and project coordination to help the business understand consumer behavior, category performance, and competitive trends, especially within new categories.

Key responsibilities

• Collect, clean, and integrate data from multiple sources such as track, incidence, digital, online listings, and internal sales to create unified performance datasets.
• Lead data management and governance for the Analytics team, ensuring key data points are readily available and up‑to‑date.
• Maintain a central repository of consumer and competitor data to improve consistency and accessibility across markets.
• Identify and implement basic process or reporting improvements to enhance analytical accuracy and efficiency.
• Execute regular performance tracking and prepare dashboards or reports summarising key consumer, category, and competitor trends.
• Support analysis of market and portfolio dynamics (e.g., nicotine strength, flavours, pricing) to define the contestable vapor market for each country.
• Assist in preparing forecasts and inputs for long‑range planning, including consumer incidence, category volume, and portfolio performance.
• Coordinate with DRBU I&F and cross‑functional teams for large‑scale projects and compile findings from multiple research sources for insights generation and management presentations.

Required profile

• Degree in Marketing, Business Administration, Social Sciences, Analytics or a related field.
• 2‑3 years of experience in market research, consumer insights or business analytics.
• Strong analytical and quantitative abilities with high attention to detail and data validation.
• Excellent organizational skills and ability to manage multiple priorities under tight deadlines.
• Effective written and verbal communication skills.

Required skills

• Proficiency in Microsoft Excel.
• Proficiency in Microsoft PowerPoint.
• Familiarity with digital analytics data (e.g., Search, Sentiment Analysis, Digital Listings).