Content Creator - Short-Form Video

About the role

Centrum Home Store is looking for a creative and dynamic Content Creator in Lahore to develop engaging, original content focused on short-form videos and social media platforms. The role involves hands-on video production and editing, with a strong emphasis on brand consistency and online presence. The person works independently without team management but collaborates closely with marketing and design teams.

Key responsibilities

• Conceptualize and create short-form video content tailored to social media platforms to engage and grow the audience.
• Edit video footage using CapCut and other video editing software to produce polished content aligned with brand guidelines.
• Develop and implement content strategies that support marketing objectives and strengthen the social media presence.
• Research trends, tools and best practices in video production and social media content creation.
• Collaborate with marketing, design and product teams to keep messaging and visuals consistent.
• Analyze content performance metrics to evaluate effectiveness and recommend improvements.
• Maintain an organized library of video assets and related materials for reuse.
• Adapt content style and format to fit different social media channels and target audiences.

Required profile

• At least one year of professional experience in video production and content strategy.
• Ability to analyze trends and audience preferences to optimize content relevance and engagement.
• Up-to-date knowledge of social media algorithms and best practices.

Required skills

• Video editing with CapCut and other video editing software
• Short-form video content creation