Content Writer (SEO & Website Copywriting)

About the role

A results-driven Content Writer is sought to write high-quality, engaging and SEO-optimized content for website pages. The role focuses on clear, compelling copy that communicates services, builds trust and converts visitors into clients. It is primarily an office-based position in Lahore with potential for hybrid flexibility; because international clients are served, working hours are 6:00 PM to 3:00 AM.

Key responsibilities

• Write and optimize core website pages, including landing pages, service descriptions, about pages and announcement updates.
• Integrate targeted keywords naturally into headers, body text and meta descriptions to improve organic search rankings.
• Organize complex information into scannable layouts using clear H1/H2 structures, bullet points and call-to-actions.
• Research user intent and pain points so the copy answers the target audience's questions.
• Maintain a consistent voice, tone and professional standard across all digital content.

Required profile

• 2+ years of professional content writing experience, specifically for website pages or B2B digital marketing.
• Proven portfolio of published website content, landing pages or articles (links or samples with the application).
• Ability to turn raw notes, outlines or structural ideas into polished, publication-ready text.

Required skills

• Strong understanding of SEO principles, keyword placement and search intent.
• Exceptional grammar and editing skills, able to simplify technical or dense terminology.
• Experience with tools such as Semrush or Ahrefs is a plus.

What we offer

• Competitive salary package based on experience.
• Hybrid flexibility depending on performance and project needs.