CPG Paid Advertising Strategist (Client Experience)

About the role

Power Digital, an AI-native growth firm, is hiring a CPG Paid Advertising Strategist for a remote position in Pakistan. The strategist owns the execution, performance and growth of campaigns in their book of business, working closely with account leadership to shape strategy across the media mix and reporting, optimisation and client communication.

Key responsibilities

• Own full execution of performance marketing through paid social and paid media native platforms (Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, Bing)
• Build and produce campaigns end-to-end with redundancy across channels and on-time delivery
• Lead optimisations and manage client budgets, advising on budget changes with accurate pacing
• Ensure quality control so no errors negatively affect client revenue
• Propose proactive strategy and lead client testing roadmaps, escalating performance risks early
• Communicate internally with the team and weekly to clients, sharing performance insights and recommendations
• Use data to report results clearly and apply AI tools to improve business processes

Required profile

• 2-3 years of digital marketing experience, including 1-2 years in an agency setting
• 2-3 years of hands-on experience with at least two paid advertising channels
• Experience developing and optimising campaigns (bid optimisation, keyword research, ad copy, campaign strategy)
• Advanced proficiency in spoken and written English

Required skills

• Paid media channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and others
• Google Analytics and Microsoft/Google Office suite
• Full-funnel marketing knowledge and the Power Digital Power Circuit
• Project management, client-facing presentation and strong communication