Creative Marketing Manager

About the role

We are a leading digital marketing agency in Lahore seeking a Creative Marketing Manager to own our internal marketing function end‑to‑end. The role will translate growth objectives into actionable strategies, develop and execute multi‑channel campaigns, and strengthen our brand awareness and lead generation.

Key responsibilities

• Own the overall marketing strategy and build quarterly and annual plans aligned with revenue goals, maintaining a master marketing calendar.
• Develop and execute lead‑generation initiatives across SEO, paid search, paid social, email, partnerships, webinars, podcasts, events and more, coordinating with Paid Media, SEO, Content, Web and Automation teams.
• Create original campaign concepts, messaging, and creative direction for the Creative and Content teams, and ensure consistent brand presentation across website, social media, collateral and events.
• Conduct competitor, market and pricing analysis, translate findings into positioning, service packages and new‑service launches.
• Plan and manage participation in industry conferences, exhibitions and sponsorships, overseeing booth design, lead‑capture mechanisms and post‑event follow‑up.
• Coordinate cross‑functional execution, providing clear briefs, feedback and ensuring initiatives move from ideation to delivery.
• Track performance metrics such as traffic, MQLs, SQLs, pipeline contribution and ROI, presenting regular updates to senior leadership.
• Identify and implement AI, automation and marketing‑technology solutions to improve efficiency and data capture.

Required profile

• 5+ years of marketing experience, preferably in a digital‑marketing agency, B2B services or SaaS environment.
• 2–3+ years managing marketing strategy and execution end‑to‑end.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications or related field.
• Strong commercial understanding with ability to link marketing activities to leads, pipeline, revenue and ROI.
• Excellent English communication, presentation and copy‑writing skills.

Required skills

• Proficiency with CRM and marketing‑automation platforms such as GoHighLevel or HubSpot.
• Experience using Google Analytics 4, Google Search Console and marketing reporting dashboards.
• Hands‑on knowledge of Google Ads, Meta Ads, LinkedIn Ads and other major advertising platforms.
• Familiarity with SEO and competitive‑intelligence tools like SEMrush.
• Project‑management tools such as ClickUp or similar.
• Use of AI tools for research, ideation, analysis and content support.
• Understanding of CMS, website and landing‑page environments.