CRM Specialist

About the role

We are seeking a customer‑focused, data‑driven CRM Specialist to manage relationships, improve retention and optimise the customer journey across our laptop and IT products business.

Key responsibilities

• Manage and maintain the Odoo CRM system, ensuring accurate customer records, segmentation and data hygiene.
• Capture, route and track leads from multiple channels, develop follow‑up workflows and monitor conversion rates.
• Design and execute retention, upsell and cross‑sell campaigns via WhatsApp Business, email and SMS.
• Coordinate post‑sale support, warranty handling and customer feedback across online and physical stores.
• Set up automated CRM workflows, integrate with e‑commerce and communication tools, and generate regular performance reports.

Required profile

• Bachelor’s degree in IT, Business or related field (or equivalent experience).
• 2–5 years of experience in CRM management, sales operations or customer retention.
• Strong analytical mindset with ability to translate data into actionable insights.

Required skills

• Proficiency with Odoo CRM.
• Experience planning and executing multi‑channel communication campaigns (WhatsApp Business, email, SMS).
• Ability to create and maintain segmented customer databases and automated workflows.