Demand & Connections Lead

About the role

National Foods Limited is looking for a Demand & Connections Lead within its Consumer Marketing Team. The role drives consumer demand and business growth across the company's portfolio, turning brand strategy into actionable plans with a digital-first, social-first approach. It works closely with brand, insights and cross-functional teams, owning the funnel from awareness to consideration.

Key responsibilities

• Translate the brand and consumer marketing group's vision into market-specific Brand Marketing Plans and ensure their implementation.
• Oversee demand and connection planning across media, influencer, content, digital and social initiatives.
• Integrate consumer insights, data analytics, content development and strategic partnerships.
• Build capabilities for social-first and digital-first marketing and ensure consistent execution across channels.
• Collaborate with brand teams to develop brand assets, content and brand messaging.
• Lead the digital marketing and AI transformation agenda, including digital consumer narratives and campaigns.
• Lead holistic offline and online media plans that use data and insights to target media effectively.
• Manage external media relationships with traditional and digital players such as Facebook, Google, TikTok and Snapchat.
• Drive data-driven digital media execution, including 1st, 2nd and 3rd party data, search and commerce-led marketing.
• Innovate in connected TV, live streaming, social commerce, podcasts and commerce-led media planning.
• Work closely with media, digital and content agencies, own campaign performance metrics, and oversee media rate cards, brand safety, viewability and fraud stewardship.
• Share Demand & Connections performance with key stakeholders.

Required profile

• 8 to 10 years of relevant experience preferred.
• Masters or Bachelor degree in Marketing.