Digital Marketing Executive

About the role

The Digital Marketing Executive will join our Islamabad team to design, launch and optimise multi‑channel marketing campaigns. Working closely with cross‑functional teams, you will ensure brand consistency while driving engagement across digital platforms.

Key responsibilities

• Develop and execute integrated marketing campaigns aligned with business objectives.
• Manage and grow social media presence on platforms such as Facebook, Instagram, LinkedIn and Twitter.
• Create compelling web content that is SEO‑friendly and supports lead generation.
• Monitor website and campaign performance using web analytics tools and provide actionable insights.
• Collaborate with design, sales and product teams to produce marketing assets and presentations.
• Maintain detailed reports and presentations using Excel, Word and PowerPoint.

Required profile

• Strong communication skills with a focus on detail‑oriented execution.
• Ability to meet deadlines and manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Business, Communications or a related field is a plus.
• Relevant experience in digital marketing or related industries is advantageous.

Required skills

• Proficiency in social media strategy and platform management.
• Experience in writing SEO‑friendly web content.
• Familiarity with web analytics tools for performance tracking.
• Advanced knowledge of Microsoft Excel, Word and PowerPoint.