Digital Marketing Manager

About the role

Carpe Diem is seeking an experienced Digital Marketing Manager to lead the strategy, execution, and measurement of performance‑driven digital campaigns. You will combine technical expertise with team coordination and client‑facing communication to boost both client growth and the company’s brand presence.

Key responsibilities

• Develop and own end‑to‑end digital marketing strategies across paid media, SEO, content, email, and social channels.
• Plan, launch, and optimize paid campaigns (Google Ads, Meta, programmatic) with clear KPIs, budgets, and performance reporting.
• Coordinate with media buying, creative, and development teams to deliver landing pages, tracking, and assets that maximize conversion rates.
• Implement and maintain analytics, attribution models, and dashboards (Google Analytics, GA4, Tag Manager, UTM strategy) to measure ROI.
• Lead campaign optimization, conversion rate optimization, and A/B testing initiatives.
• Present performance reports and actionable recommendations to senior stakeholders or clients.

Required profile

• Minimum 4 years of digital marketing experience with proven campaign ownership.
• Hands‑on experience planning and executing multi‑channel paid media campaigns.
• Strong project management skills and ability to coordinate cross‑functional teams.
• Excellent communication and stakeholder management abilities.

Required skills

• Google Ads
• Meta Ads
• Google Analytics / GA4
• Google Tag Manager
• Looker Studio or similar dashboarding tool
• SEO (on‑page, keyword research, technical coordination)
• Conversion Rate Optimization
• A/B testing frameworks
• Landing page optimization
• Email marketing platforms and marketing automation
• UTM tracking and data‑driven attribution

What we offer

• Health Insurance
• Incentive Bonus
• Paid Leaves
• Medical coverage
• Collaborative communication environment