Digital Marketing Manager
TriVA Global · Gojra
Job description
About the role
We are looking for a Digital Marketing Manager to lead growth initiatives for international clients, overseeing paid advertising, social media, e‑commerce, analytics and overall digital strategy. The role blends strategic planning, campaign execution, data analysis and client communication.
Key responsibilities
- Develop and execute digital marketing and growth strategies aligned with client objectives.
- Manage and optimise Google Ads, Meta Ads, social media and other paid campaigns.
- Plan social media content, campaigns, audience strategies and growth initiatives.
- Optimise ROAS, CPA, CPL, CAC, CTR, CPC, conversion rate and overall marketing ROI.
- Support Shopify, Amazon and other e‑commerce growth campaigns.
- Monitor performance using GA4, Google Ads, Meta Analytics, Looker Studio and reporting tools.
- Prepare performance reports, marketing strategies, proposals, media plans and budgets.
- Present strategies and performance insights to international clients.
- Coordinate SEO, content, creative, e‑commerce, development and marketing teams.
- Manage project timelines, deliverables, approvals and client requirements.
- Identify growth opportunities, campaign issues and process improvements.
- Utilise AI and automation tools to improve marketing performance and operational efficiency.
Required profile
- Bachelor’s degree in Marketing, Business, Digital Marketing, IT, E‑commerce or related field.
- 3+ years of experience in digital/performance marketing, social media or agency environments.
- Strong hands‑on experience with Google Ads and Meta Ads.
- Proven ability to optimise campaigns, track conversions and analyse KPIs.
- Experience with GA4, Google Tag Manager, Looker Studio or similar platforms.
- Familiarity with Shopify, Amazon and e‑commerce marketing is preferred.
- Excellent English communication, presentation and client‑management skills.
- Analytical, organisational and problem‑solving abilities; experience with AI and marketing automation tools.
Required skills
- Google Ads
- Meta Ads
- GA4 (Google Analytics 4)
- Google Tag Manager
- Looker Studio
- Google Merchant Center
- Shopify
- Amazon Marketplace
- AI marketing automation tools
What we offer
- Competitive salary
- Accommodation and three daily meals for eligible outstation male employees
- Opportunity to work with international clients on diverse digital projects
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Published 1 month ago
Expires 1 week from now
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TriVA Global
Gojra