Digital Media Manager (Islamabad)

About the role

Islam Channel Urdu is looking for an experienced Digital Media Manager to lead the creation and distribution of digital content across its social and video platforms. You will work closely with editors and designers to deliver audience‑focused, performance‑driven media that reflects the brand’s values and supports global community growth.

Key responsibilities

• Plan, produce and publish engaging content for YouTube, Instagram, LinkedIn, TikTok, Facebook and X.
• Develop and execute a digital marketing strategy that includes SEO, SEM, email marketing and paid social.
• Maintain brand consistency across all channels and manage an editorial calendar.
• Analyse trends, campaign performance and social media advertising metrics to optimise reach and engagement.
• Prepare regular reports on ROI, KPIs and campaign budgets.
• Stay up‑to‑date with the latest social media trends and incorporate them into campaigns.

Required profile

• Proven experience managing digital content and campaigns at scale.
• Strong analytical mindset with the ability to interpret data and adjust strategies.
• Excellent attention to detail and editorial accuracy.
• Ability to meet tight deadlines and handle multiple projects simultaneously.

Required skills

• Google Analytics
• SEO
• SEM
• Email marketing
• YouTube
• Instagram
• LinkedIn
• TikTok
• Facebook
• X (Twitter)