Email Marketing Specialist - Campaign Management & Automation

About the role

InventorX Technologies is looking for an Email Marketing Specialist to join its marketing team in Lahore. The role focuses on driving customer engagement, raising brand awareness and improving conversion rates through automation, personalization and testing. The specialist works closely with other marketing functions but does not manage a team.

Key responsibilities

• Plan, design and execute email marketing campaigns aligned with business objectives and target audience segments.
• Manage marketing automation platforms to deploy personalized email sequences and trigger-based communications.
• Develop engaging email copy that reflects the brand voice and encourages action.
• Run A/B tests on subject lines, content, design and send times.
• Analyze metrics such as open rates, click-through rates, conversions and bounce rates, and report findings to stakeholders.
• Collaborate with content, design and product marketing teams to keep messaging and branding consistent.
• Explore new tools, techniques and trends, and identify opportunities for segmentation and personalization.
• Maintain compliance with email regulations and best practices to protect sender reputation.

Required profile

• At least one year of experience creating and managing email marketing campaigns.
• Open to feedback and creative thinking to improve campaign performance.
• Able to interpret analytics and apply insights to tailor emails to target audiences.