Email Marketing Specialist

Source Motive

New Remote

Remote 🇬🇧 English

HubSpot Marketo Klaviyo

Job description

About the role

Source Motive is seeking a full‑time, remote Email Marketing Specialist to design, execute, and optimise B2B email campaigns that support go‑to‑market strategies. You will work closely with GTM strategists, sales, and operations to align email activity with intent signals and lead qualification.

Key responsibilities

Build and maintain segmented email lists and design automated workflows using platforms such as HubSpot, Marketo or Klaviyo.
Create compelling copy tailored to buyer personas and funnel stages, and run A/B tests to improve open, click‑through and conversion rates.
Monitor performance metrics, analyse data, and apply insights to enhance deliverability, list hygiene and compliance with CAN‑SPAM and GDPR.
Collaborate with cross‑functional teams to ensure email campaigns align with broader outreach across LinkedIn and phone.

Required profile

Strong proficiency with email marketing software (HubSpot, Marketo, Klaviyo or similar).
Experience designing nurturing sequences that drive pipeline growth and conversion.
Solid background in marketing analytics, data interpretation and optimisation.
Excellent written communication and ability to tailor messaging to different buyer journey stages.

Required skills

HubSpot
Marketo
Klaviyo

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Published 1 day ago

Expires 1 month from now

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