Growth and Demand Generation Manager

About the role

We are seeking a hands‑on, creative, and results‑driven Growth & Demand Generation Manager to build the demand generation function for a fast‑growing B2B technology company. This fully remote, high‑ownership role will work directly with leadership to create and execute marketing strategies that deliver measurable sales‑qualified opportunities.

Key responsibilities

• Build and own the demand generation function from scratch, establishing channels, campaigns, processes, and reporting.
• Take accountability for a dollar‑denominated sales‑qualified opportunity pipeline, targeting roughly $1M per quarter.
• Design and execute unconventional demand generation campaigns across digital channels, webinars, email, paid acquisition, and partnerships.
• Develop content‑led programs using LinkedIn, newsletters, blogs, podcasts, and more to attract decision‑makers.
• Own end‑to‑end webinars and virtual events, from topic selection to post‑event conversion.
• Launch, test, and optimise paid acquisition campaigns on Google Ads, LinkedIn Ads, Meta Ads, etc.
• Build and optimise landing pages and conversion paths using Webflow or similar platforms.
• Track and optimise funnel performance (MQLs, SQLs, SQOs, CAC, pipeline) and establish reliable attribution reporting.
• Collaborate closely with sales leadership to align on ideal customer profile, messaging, and lead‑to‑opportunity conversion.
• Leverage AI tools such as Claude or ChatGPT to accelerate research, content creation, and analysis.

Required profile

• Hands‑on, creative, and results‑driven marketer comfortable developing strategy, executing campaigns, and analysing performance.
• Ability to experiment with acquisition channels, identify successful experiments, and turn them into repeatable, scalable programs.

Required skills

• HubSpot (or comparable marketing automation platform)
• Webflow (or similar landing‑page builder)
• Google Ads, LinkedIn Ads, Meta Ads
• Claude, ChatGPT or equivalent AI tools

What we offer

• Salary determined based on experience
• 15 days of paid time off
• Local or US holidays