Growth Marketing Manager

About the role

Build a repeatable flow of qualified demonstrations and sales opportunities for SARC MedIQ using targeted campaigns, compelling evidence and intelligent automation. Turn commercial objectives into live campaigns, measure results and continuously improve performance. Work closely with leadership, Marketing, Sales and Customer Success to own campaign execution and qualified demand.

Key responsibilities

• Define target practices, buying roles, offers and conversion paths; translate sales conversations into specialty‑specific emails, ads, landing pages and case studies.
• Manage paid acquisition across Google, LinkedIn, Meta and retargeting channels; own budgets, audience selection, creative and landing‑page experiments.
• Deploy AI agents for prospect research, list enrichment, outreach, reply handling and scheduling while ensuring data quality and human escalation.
• Develop SEO‑optimized specialty content and improve discoverability through search engines and AI assistants.
• Use HubSpot to segment audiences, score and route leads, automate follow‑up and maintain attribution and reporting.
• Maintain concise campaign plans, coordinate cross‑functional contributors and keep control of campaign assets and accounts.

Required profile

• 5+ years of hands‑on B2B SaaS growth or demand‑generation experience with proven pipeline creation.
• Healthcare or medical‑imaging experience strongly preferred.
• Strong HubSpot execution skills including segmentation, workflows, lead routing and reporting.
• Proficiency with analytics and spreadsheets to explain performance and drive decisions.
• Experience running multi‑channel campaigns (paid search/social, account targeting, email, SEO, landing‑page testing).
• Practical AI and automation experience with agents, enrichment and workflow tools.
• Commercial discipline to prioritize work, manage budgets and act on sales feedback.
• Degree in marketing, business or related field, or equivalent practical experience.

Required skills

• HubSpot (segmentation, workflows, lead routing, reporting)
• Paid search and paid social advertising platforms
• Account‑based marketing tools
• Email marketing platforms
• SEO and content optimization
• Landing‑page creation and A/B testing
• AI automation and data‑enrichment tools
• Analytics and spreadsheet analysis
• Project‑management and creative collaboration tools