Head of Marketing

About the role

An international professional services business covering accounting, finance, fund administration, compliance and business operations is looking for an experienced Head of Marketing to lead its established marketing function. The role covers overall marketing strategy, brand, digital presence, content, team performance and marketing support for business growth, working closely with the CEO and leadership team. It includes leading the next stage of brand development and rebranding.

Key responsibilities

• Own and develop the marketing and brand strategy, lead the planned rebrand and protect the brand as the business expands into new markets
• Lead and develop the marketing team, set standards and manage external agencies and specialist partners
• Develop content and thought leadership strategy, including research, reports, case studies, events and social media, email, PR and awards
• Own the website strategy, SEO, digital PR, backlinks and content, and increase rankings for key services and markets
• Embed AI and automation across marketing, and keep up with marketing technology
• Support international growth by developing strategies for priority services and jurisdictions and working with Business Development on lead generation and account-based marketing
• Take ownership of existing marketing KPIs and ensure they deliver meaningful outcomes

Required profile

• Significant experience in senior marketing roles and leading a marketing team
• Strong experience in brand strategy, positioning and messaging, and in leading or contributing to a rebrand
• Good understanding of SEO, digital authority and website strategy
• Experience in content, thought leadership and integrated marketing campaigns
• International or multi-market experience, ideally in professional services, financial services, consulting, technology or another sophisticated B2B environment
• Confidence working directly with CEOs and senior leadership

Required skills

• SEO, digital authority and website strategy
• Content and thought leadership campaigns
• Understanding of AI and emerging marketing technologies