Head of Performance Marketing & Loyalty Platform

About the role

Raqami Bank is looking for a strategic, data‑driven leader to own its customer acquisition, lifecycle marketing and loyalty platform. The role will shape the bank’s growth strategy across the entire customer journey.

Key responsibilities

• Define and lead the bank‑wide performance marketing and loyalty strategy, operating model, annual plan and investment roadmap.
• Own the product roadmap for the in‑house loyalty platform and design the rewards architecture, merchant partnerships and economics.
• Drive profitable acquisition across paid, owned, referral, affiliate, partnership and ecosystem channels.
• Lead CRM, lifecycle marketing, personalization, activation, retention, cross‑sell and win‑back initiatives.
• Direct segmentation, experimentation, attribution, analytics and campaign performance optimisation.
• Partner with product, sales, digital, cards & payments, financing, SME, CX, data science, finance and technology teams to commercialise propositions.
• Own budgets, forecasts, business cases, vendor contracts and executive reporting.
• Ensure customer fairness, data privacy, Shariah compliance, campaign governance and risk controls.
• Build and develop a high‑performing team across performance marketing, CRM, loyalty, analytics and partnerships.

Required profile

• Minimum 15 years of experience in performance marketing, digital growth, loyalty/rewards, CRM or related high‑volume consumer businesses.
• At least 7 years in senior leadership roles with responsibility for strategy, budgets, teams and measurable commercial outcomes.
• Proven success in scaling customer acquisition and retention, managing loyalty economics and optimising marketing ROI.
• Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Analytics or Digital Marketing; MBA strongly preferred.

Required skills

• Performance marketing and growth strategy
• Loyalty, rewards and customer value management
• CRM, lifecycle marketing and personalization
• Digital analytics, attribution and experimentation
• Marketing technology and automation
• Customer acquisition and retention strategy
• Budget, commercial and partnership management
• Risk, regulatory and governance oversight