Healthcare Social Media Analyst

About the role

PsychPlus seeks a Healthcare Social Media Analyst to manage and analyze its presence across social media, healthcare directories, and online business listings. The role blends social media management with data analysis to drive visibility and engagement.

Key responsibilities

• Monitor and manage profiles on Google Business Profile, Meta/Facebook, TikTok, X/Twitter, Psychology Today, Healthgrades, Yelp, and Apple Maps.
• Track performance metrics such as engagement, reach, impressions, reviews, and traffic.
• Maintain accurate business, provider, location, and service information across all online directories.
• Identify trends, content patterns, and opportunities for improvement.
• Prepare recurring reports, dashboards, and presentations for internal stakeholders.
• Monitor online reviews, flag recurring themes, and coordinate with marketing and operations teams.

Required profile

• 2+ years of experience in social media management, digital marketing analytics, or healthcare marketing.
• Hands‑on experience with platforms such as Google Business Profile, Meta/Facebook, TikTok, X/Twitter, Psychology Today, Healthgrades, Yelp, and Apple Maps.
• Strong analytical, reporting, and communication skills.
• Experience in healthcare, behavioral health, or mental‑health settings is preferred.

Required skills

• Google Business Profile
• Meta/Facebook
• TikTok
• X/Twitter
• Psychology Today
• Healthgrades
• Yelp
• Apple Maps (Apple Business Connect)
• Excel or Google Sheets