Junior PR Executive – Influencer & Social Media

About the role

We are seeking a proactive Junior PR Executive to expand and nurture our network of influencers, creators, and brand partners while boosting Scents N Stories’ presence on organic social channels. The ideal candidate will combine strong communication skills with a passion for branding, storytelling, and the fragrance industry.

Key responsibilities

• Identify, approach, negotiate, and onboard influencers, content creators, and brand collaborators.
• Manage end‑to‑end influencer collaborations, including outreach, negotiations, product dispatch, content approvals, timelines, and deliverables.
• Coordinate barter and paid collaborations to meet campaign objectives.
• Maintain influencer performance records, databases, and campaign reporting.
• Oversee the brand’s organic social media presence across Instagram, Facebook, TikTok, YouTube, Snapchat, and LinkedIn.
• Plan, schedule, and publish organic content such as posts, reels, stories, and trend‑based pieces.
• Engage with the community by responding to comments and messages.
• Collaborate with designers and creators to produce content aligned with brand identity.
• Assist in content shoots, UGC coordination, and creator collaborations.
• Monitor social media trends, competitor activity, and prepare performance reports with actionable insights.

Required profile

• Bachelor’s degree in Marketing, Media Sciences, Business Administration, Communications, or a related field.
• 1–2 years of experience in influencer marketing, brand partnerships, PR, social media, or digital marketing, preferably in retail, e‑commerce, beauty, lifestyle, or FMCG.
• Strong communication, negotiation, and relationship‑management abilities.
• Creative mindset with a solid understanding of organic content strategies and social media trends.
• Ability to manage multiple collaborations and campaigns simultaneously.

Required skills

• Instagram
• TikTok
• Facebook
• LinkedIn
• Canva
• Social media analytics