Key Account Manager – Regional Sales Strategy

About the role

The Key Account Manager will lead the development, implementation and tracking of Red Bull’s sales strategy for major national off‑premise customers. This hands‑on role focuses on driving sales, volume and profitability while building strong strategic relationships across the region.

Key responsibilities

• Implement Red Bull’s commercial strategy at key regional customers and design national key‑account plans.
• Analyse Nielsen, scanner and customer data to identify growth opportunities and support sales forecasting.
• Develop and execute pricing strategies, trade‑spend budgets and promotional plans.
• Lead yearly negotiation processes and promote the Perfect Store concept.
• Track volume and profitability targets, adjust plans as needed and report results to customers.
• Collaborate with Trade Marketing and cross‑functional teams to create winning category strategies.

Required profile

• Creative, analytical and action‑oriented mindset.
• Strong strategic thinking with the ability to set medium‑term visions.
• Comfortable taking calculated risks and exploiting market opportunities.
• Excellent relationship‑building and cross‑functional collaboration skills.

Required skills

• Data analysis (e.g., Nielsen, scanner data)

What we offer

• Opportunity to shape Red Bull’s market leadership.
• Dynamic, international work environment.
• Competitive compensation and performance incentives.