Lead Creative Specialist – NEO

About the role

We are looking for a highly creative Lead Creative Specialist to join the Mashreq UAE Retail Marketing team. You will work closely with marketers to conceive and deliver innovative visual concepts for Mashreq NEO campaigns, promotional activities, and communications across digital and offline channels.

Key responsibilities

• Collaborate with the marketing team to generate fresh creative ideas aligned with business objectives.
• Design graphics, layouts, and visual assets for campaigns, social media, emails, mobile notifications, and other marketing materials.
• Adapt and optimise designs for various digital and print formats while maintaining brand consistency.
• Partner with product and marketing managers to understand requirements and deliver on‑time solutions.
• Stay current on design trends, emerging technologies, and best practices.
• Craft concise copy such as headlines, taglines, and captions to complement visual designs.
• Leverage AI tools, including generative image, video, and text platforms, to accelerate creative production.

Required profile

• Proven experience in creative design for retail banking or similar regulated sectors.
• Strong understanding of brand guidelines and ability to maintain a cohesive visual identity.
• Excellent collaboration skills with cross‑functional teams.
• Ability to produce high‑impact campaigns while ensuring regulatory compliance.

Required skills

• Proficiency with AI‑based design tools and platforms.