Lead Generation Specialist – Sales Funnel Optimization

About the role

We are seeking a motivated Lead Generation Specialist to enhance our sales funnel by identifying and qualifying potential customers. The role combines lead research, cold‑calling, and social‑media prospecting to drive high‑quality leads for a growing startup.

Key responsibilities

• Identify and research potential leads using data analysis and CRM analytics to build a robust pipeline.
• Qualify leads through established scoring models and frameworks aligned with sales targets.
• Conduct cold‑calling campaigns with effective scripts to generate interest.
• Manage lead interactions, update records, and track campaign performance using Salesforce or HubSpot.
• Apply data‑driven strategies to prioritize leads and improve conversion rates.
• Collaborate with marketing and sales teams to align lead generation efforts and refine messaging.
• Monitor outreach results, optimize tactics, and maintain documentation of successful campaigns.
• Support social‑media channel management and content creation to aid outreach.

Required profile

• Minimum two years of experience in lead generation or sales development.
• Strong communication skills and proven cold‑calling ability.
• Ability to work collaboratively with marketing and sales teams.
• Data‑oriented mindset with experience in evaluating campaign performance.

Required skills

• Salesforce
• HubSpot
• CRM analytics
• Data analysis