LinkedIn PPC / LinkedIn Ads Expert (B2B Lead Generation)

About the role

DMP is a growth-focused marketing partner that builds strategies around how each client sells, combining visibility, lead generation and tailored follow-up with clear reporting. It offers social media marketing, SEO, paid advertising, website and funnel work, CRM-based lead generation and marketing automation, supported by AI tools for instant replies and booking. This is a full-time, on-site role in the Karachi South District for a LinkedIn Ads Expert focused on B2B lead generation.

Key responsibilities

• Plan, build and optimise LinkedIn ad campaigns, including audience targeting, creative testing and budget management to drive qualified leads.
• Set up and monitor campaigns daily, analyse performance data and adjust bids and targeting.
• Prepare clear reports that highlight results and actionable insights.
• Work closely with account managers and the marketing team to align LinkedIn strategy with client objectives and sales funnels.
• Contribute to landing page and funnel improvements, and ensure proper tracking and attribution.
• Stay current with LinkedIn Ads best practices and platform updates.

Required profile

• Expertise in LinkedIn Ads and PPC campaign management for B2B lead generation, including audience building, bidding strategies and conversion tracking.
• Strong performance analysis and reporting skills, able to interpret data, spot trends and recommend optimisation actions.
• Experience collaborating on funnel design and optimisation, including landing pages, lead forms and CRM integration.
• Knowledge of broader digital marketing principles such as paid social, SEO basics, email and marketing automation.
• Proficiency with analytics and tracking tools such as LinkedIn Campaign Manager, Google Analytics and UTM/tracking setups.
• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Prior B2B marketing experience with SaaS, service-based or agency clients is highly beneficial.

Required skills

• LinkedIn Ads and PPC campaign management
• Performance analysis and reporting
• Funnel and landing page optimisation
• Google Analytics and UTM tracking
• Clear communication and organisation, able to manage multiple campaigns and client accounts at once