LinkedIn Specialist – Build Executive Brands

About the role

Esketchers is seeking a LinkedIn Specialist who will own the full lifecycle of the company’s LinkedIn presence, from executive personal branding to converting engagement into qualified sales meetings. This role blends branding, content strategy, social selling, and relationship‑led business development on a single platform.

Key responsibilities

• Manage and continuously optimize LinkedIn profiles for company leadership and the Esketchers page, including headlines, About sections, featured content, and visual identity.
• Plan, write, and publish content that attracts decision‑makers in target industries.
• Identify and connect with relevant prospects, decision‑makers, and industry stakeholders.
• Engage meaningfully in comments, direct messages, and conversations to build genuine relationships.
• Move engaged prospects to qualified discovery calls and booked meetings.
• Track and report on performance metrics such as reach, engagement, connection quality, conversations initiated, meetings booked, and pipeline influence.
• Collaborate with executives to source talking points, project wins, and case studies, and align messaging with the broader marketing team.

Required profile

• Demonstrable portfolio of LinkedIn accounts grown with concrete before/after metrics (followers, engagement, inbound leads, meetings).
• Deep, hands‑on understanding of the LinkedIn algorithm, content formats, and social selling.
• Track record of generating real business outcomes (leads, booked meetings, pipeline, or revenue).
• Strong written communication able to adopt an authentic executive voice.
• Experience managing multiple LinkedIn profiles simultaneously, preferably in a B2B services, SaaS, or technology environment.
• Comfortable owning targets and reporting performance with data.
• Self‑driven, consultative approach working directly with founders/executives.
• 3–5 years of dedicated LinkedIn/B2B social selling and personal branding experience.
• Bachelor’s degree in Marketing, Sales, IT, or a related field.

Required skills

• LinkedIn Sales Navigator
• CRM tools for pipeline tracking
• Basic content design using Canva or similar tools