Marketing Associate (B2B Content & Research)

About the role

EvolveDash is a software engineering and technology consulting firm serving clients across healthcare, finance, media, retail, education and industrial sectors. We are seeking a Marketing Associate who can blend strong research with compelling writing to support both marketing and sales initiatives.

Key responsibilities

• Research and refine EvolveDash's Ideal Customer Profile and target market.
• Analyze competitors, their positioning, services, messaging, strengths, and weaknesses.
• Conduct market research, SWOT analysis, and industry research to support marketing and sales decisions.
• Work with the sales team to understand prospect objections, buying concerns, and common questions.
• Help define what a high‑quality target account looks like for outbound campaigns.
• Write detailed case studies based on completed client projects.
• Interview engineers, project teams, and other stakeholders to translate technical work into clear business content.
• Write articles and blog posts on software engineering, technology, client challenges, and industry trends.
• Create website copy for service pages, industry pages, landing pages, and case studies.
• Assist with white papers, reports, and other long‑form content.
• Write executive‑level social media content for leadership and company channels.
• Maintain and manage the content calendar; schedule and publish content across relevant marketing channels.
• Collaborate with leadership to continuously improve messaging and positioning.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, Computer Science or a related field.
• 1‑3 years of experience in B2B marketing, content marketing, research or a related role.
• Excellent written and verbal communication skills in English.
• Strong research and analytical abilities.
• Ability to write clear, professional, concise content without generic marketing language.
• Genuine interest in software, technology and digital product development.
• Comfortable interviewing technical team members and asking detailed questions.
• Ability to understand technical concepts and explain them to a business audience.
• Strong attention to detail and ability to work independently.
• Self‑motivated, organized and able to take ownership of projects.