Marketing Data Analyst (Python)

About the role

We are seeking a Marketing Data Analyst with strong Python and SQL expertise to turn marketing and customer data into actionable insights. You will work closely with marketing, product, and business teams to drive data‑driven decisions that improve acquisition, engagement, and retention.

Key responsibilities

• Analyze performance of campaigns across channels such as Google Ads, Meta, LinkedIn, and Email.
• Develop automated reports and interactive dashboards using Python, SQL and BI tools.
• Extract, clean, and transform large datasets from multiple sources.
• Measure and track key marketing KPIs including CAC, ROAS, ROI, CTR, CPC, conversion rate, LTV, retention and churn.
• Perform customer segmentation, cohort analysis and build attribution models.
• Identify trends, generate recommendations and support data‑driven decision‑making.
• Automate recurring reports and data pipelines, ensuring data quality and integrity.

Required profile

• Bachelor’s degree in Computer Science, Data Science, Statistics, Marketing Analytics or a related field.
• 2‑5 years of experience in marketing analytics or business intelligence.
• Strong analytical mindset with knowledge of statistics and A/B testing.

Required skills

• Python
• SQL
• Excel / Google Sheets
• BI tools (e.g., Tableau, Power BI)
• Statistics and A/B testing
• ETL processes and data cleaning