Marketing Executive

About the role

We are seeking a Marketing Executive to lead content creation and drive performance across our healthcare practice brands. You will craft compelling copy for web pages, blogs, newsletters and social channels, while using data to ensure our marketing generates real enquiries and bookings.

Key responsibilities

• Write and edit service pages, location pages, SEO‑focused blog posts, email newsletters, social media copy and campaign landing pages.
• Monitor website, campaign and social media performance using GA4 and other reporting tools.
• Prepare monthly performance reports, test headlines and calls‑to‑action, and recommend optimisation strategies.
• Manage the social media calendar, schedule posts, engage with comments and direct messages, and create briefs for designers.
• Review website user experience, identify conversion barriers and produce clear briefs for development teams.

Required profile

• Minimum two years of professional marketing content‑writing experience.
• Excellent written English with a portfolio demonstrating clear, persuasive, audience‑focused copy.
• Practical knowledge of SEO, including keyword research, on‑page optimisation and search intent.

Required skills

• GA4 (Google Analytics 4) for performance tracking.
• SEO techniques for content optimisation.