Marketing Lead – Karachi

About the role

We are looking for an experienced Marketing Lead to drive growth and strengthen our brand presence in Karachi. You will design and execute strategic marketing plans, collaborate with sales and product teams, and lead a dynamic marketing group.

Key responsibilities

• Develop and oversee strategic marketing plans aligned with company objectives.
• Manage multi‑channel marketing campaigns and ensure they meet business goals.
• Analyze market trends, consumer behavior, and performance metrics to identify new growth opportunities.
• Coordinate with external agencies and vendors to deliver marketing initiatives.
• Oversee creation of marketing collateral such as brochures, presentations, and digital content.

Required profile

• 3–5 years of experience in a marketing role with leadership responsibilities.
• Proven track record of developing and implementing successful marketing strategies.
• Strong analytical ability to interpret data and guide decision‑making.
• Excellent written and verbal communication skills.
• Experience managing multiple projects and meeting deadlines.
• Ability to work on‑site full‑time in a fast‑paced environment.

Required skills

• CRM systems
• Google Analytics
• Social media platforms